I'm watching A Current Affair as I type this and they've just done a story on older shoppers being taken advantage of when shopping.
An older, grey haired actress was sent into various stores to inquire about buying particular items.
A television - the woman stated she lived in a unit, was on a pension, so didn't want anything huge, just a basic TV to watch dvds.
The salesman gave her a pretty hard sell, trying to get her to buy a $1700 package deal, including a top of the range blu-ray dvd player.
Same store, younger male customer, (actor) asking to buy a basic small TV to watch dvds on, was shown a TV costing just under $600. And nothing else.
Same older grey haired woman "buying" a vacuum cleaner. Again stating that she lived in a unit, yet the saleswoman gave a demonstration of a very expensive (over $700) vacuum cleaner, insisting that this was what she needed to "get a really good clean".
Younger male customer was shown a basic $269 vacuum cleaner and told that was all he really needed.
Back with the grey haired woman again, this time wanting a computer. At the checkout desk she was strongly urged to buy several add-ons; anti-virus software, extended warranty, a bag to carry it in if she wanted to take it out....(to dinner?), if she wanted a mouse that was another extra cost.
The young male customer was shown a simple laptop and the salesman said for basic use that's all you need, it will work just fine without all the added extras.
One last example, the older woman wanted a basic mobile phone to make calls and texts, nothing more, yet was shown a phone that cost a lot and did everything but wash your dishes.
The younger male, asking for a phone for his grandma to make calls and texts, nothing more, was shown something much cheaper and simpler.
So there you have it, older shoppers are thought to be unaware, not know what they want or need and taken advantage of. The final scene showed the older woman sitting on a chair in a place that sells cosmetics of some kind while a saleswoman (unheard), is clearly trying to convince her that she needs......well whatever is more expensive I suppose.
Beware of these tactics, if you are unsure of exactly what you need, have a younger family member do some research, then do your shopping knowing exactly what you need and how much you should be paying for it.
A different interviewee remarked on camera that just because you're older and have grey hair, that doen't mean you're stupid.
WFW-The Broken Lock
3 hours ago