Aussie Aussie Aussie, Oi Oi Oi? or Oy Vey?
Once again a major supermarket chain is in the news. This time? False advertising. Or perhaps it is only partly false. Wording on the packaging and in the "specials" catalogues delivered to letterboxes on a weekly basis states "Baked today, Sold today" along with "Baked Fresh Daily" and so on. To those of us who read the small print on packaging, this latest expose is not news at all. We've all picked up those "Baked Today, Sold Today" loaves of bread or packages of rolls and read that they are in fact "Made in Ireland" So how can they possibly be "Baked Today"? The answer of course is that they aren't. Not entirely anyway. What actually happens is the dough is made and shaped in Ireland, partly baked, then frozen and shipped to Australia. These products are then dispersed to those supermarkets that have In -Store bakeries where these frozen products are "finished" in the ovens, packaged, labelled with the...